In 2017, I went to New York to work together with our Questtonó Brooklyn team with the task to design a new innovative speaker for LG Electronics. Our team conducted two fieldworks both in Brazil and in the US to understand how people listen to music and what are the important aspects to be taken into consideration when they are using portable speakers.
With these findings, we came up with a strategy to attend both markets. We conducted a co-creation session with the client and then dived for some weeks into an intense ideation process to come up with the final solution.
After our team conducted a design sprint with the client and key stakeholders to understand the problem, we realized that there was a missing opportunity to offer solutions not only for newborns but for the parents. Navigating parenthood and being a working employee is physically and mentally straining, so we sought to create a digital platform that spoke to both of these needs.
After the team defined the brand strategy and generated many CX ideas, my role in this phase was to help prioritize the most important features that spoke to our brand strategy and describe the MVP requirements so we could start the UX phase.
After weeks of ideation, the final result is an innovative and award-winning portable speaker, which is being manufactured and sold across the globe.
We created what we called X-Grip frame that surrounds the product, giving an iconic shape while protects and creates handles so the user can carry wherever he or she wants. Colorful LEDs can be turned on to create a party atmosphere and show off their music taste.
As the Red Dot Award states:
"A remarkable feature of this speaker series is the X-Grip frame surrounding the respective speaker body and merging into a practical carrying handle. The illumination on the front side visualises the sound and fills the room with atmospheric glow or party lighting. Sound is produced by six speakers, which, thanks to digital technology, deliver a balanced audio spectrum. As the speakers are aptX compatible, they are capable of reproducing 24-bit music via Bluetooth almost loss-free.
The striking design of the speaker series pleases with its robust appearance and multifunctional carrying handles that also serve as a stand."
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