Case study
Array
Crafting a new product vision and brand identity for the beauty industry
Digital Design, Brand Identity
2024
Overview
Array is a startup that wants to revolutionize the beauty industry. Its main value proposition is to make hair care products tailored to each person based on their hair characteristics.
Array hired Manyone to conduct a fast strategic design process to help craft its strategic vision, brand narrative, visual identity, and product vision.
What I did
- Developed the brand's visual identity
- Created key UX/UI screens to communicate the core product vision for different stakeholders
- Created packaging mockups
- Built the company's pitch deck material that communicated Array's business strategy and vision
