12+ years working at the intersection of experience design, digital & physical product design, and XR/spatial computing.


Work

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Magic Leap 2 – Case study soon

Designing future visions, principles, and guidelines for spatial computing

XR / Spatial Computing / Experience Design

Magic Leap One

Exploring human-centric spatial experiences

XR / Spatial Computing / Experience Design

Walmart Virtual World

Envisioning future shopping experiences in a new virtual world

Game Design / Digital Design / Experience Design

eMed Digital Healthcare

Leveraging emerging tech to design reliable at-home medical testing experiences

XR / Digital Design / Experience Design

Array

Crafting a new product vision and brand identity for the beauty industry

Digital Design / Brand

Metro Boomin Heroes & Villains

Designing a concept vehicle for the "Heroes & Villains" short film

Concept Design

LG Xboom Go

Designing an award-winning portable speaker for the global market

Industrial Design

Nivea Minha Pele

Designing and launching a new digital platform for skincare

Digital Design

Energisa Digital Bank

Designing and launching a new digital bank 

Digital Design

Concept Design – Personal Work

Exploring 2D, 3D, XR, and AI tools and techniques

Concept Design

Other projects

Over the years I've been fortunate to collaborate with 20+ companies on many design challenges. Here’s a glimpse of other design projects in which I've led or played a key role.

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Niantic XR Lab

Envisioning a new advanced creative research lab for XR

XR / Concept Design

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Quintar

Designing experiences for a spatial computing platform in sports

XR / Spatial Computing / Experience Design

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Warner Bros. The Matrix Canon

Prototyping a digital tool to help the development of future storylines for The Matrix 

Digital Design / Concept Design

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Manyone Hybrid Realities

3D animation to communicate opportunities within the metaverse

XR / 3D Design & Animation

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Tupinambá EV Charging Station

Designing a new charging station for electric cars

Industrial Design

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AB-Inbev Innovation Strategies

Helping co-create innovative products and strategies for the beverage industry

Innovation Strategy / Packaging Design / Industrial Design

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Warner Bros. Virtual Production

Communicating opportunities and benefits of the virtual production technology

Concept Design / Visual Design

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Natura Essencial

Redesigning the package of one of the biggest perfume brands in Brazil

Industrial Design / Packaging Design

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Ufund Digital Product

Designing a new fintech digital platform 

Digital Design

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Bloom App

Designing a new digital experience for working parents

Digital Design

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Ford UX

Creating user experiences for the new generation of Ford's cars

Experience Design / Industrial Design

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Neon Wild

Concept design for a new child-centered entertainment platform

Concept Design / Digital Design

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Umabike

Designing a new bicycle and service for an innovative mobility solution

Industrial Design / Experience Design

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Lesson Home

Connecting music teachers and students in a new digital platform

Digital Design

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WayRay AR Concept Car

Concept car design for an AR-first vehicle

Concept Design

Clients

Magic Leap
Niantic
WarnerMedia
Walmart
Ford
Natura
AB-Inbev
Ambev
Metro Boomin
Nivea
Energisa
EDP
WayRay
LG

Quintar
eMed Digital Healthcare
Array
Tupinambá
Ufund
Bloom
GelSight
Synco
Samsung
Panasonic

Capabilities

Experience Design
XR / Spatial Computing
Concept Design
Digital Design
Industrial Design
Concept Art
Future Vision
3D Modeling & Rendering
VR Modeling
Sketching
Motion
Strategy
User Research
Service Design

Awards

1x Latin America Design Awards
5x Brasil Design Award

1x Worldstar Global Packaging Awards

1x CES Innovation Awards

1x EISA Awards

1x Red Dot Design Award 

1x iF Design Award

1x European Product Design Awards

Finalist - Airbus Fly Your Ideas

1st place - Talento Volkswagen 2014

1st place - Renault Experience 2014

3x Idea Brasil

4th place - Karmann-Ghia

Get in touch

danilo.msaito@gmail.com