Case study
Walmart Virtual World
Envisioning a new immersive experience to engage the next generation of Walmart customers
Digital Design, Game Design
2022
My role
Product strategy
Experience design
Concept art/design
UX/UI
Team
Manyone & Questtonó
Walmart / Store No. 8 (client)
Overview
Store No. 8, the incubation arm inside Walmart, wanted to explore opportunities to build new shopping experiences inside game platforms such as Fortnite and Roblox.
Manyone was hired to help imagine and conceptualize a new virtual world for Walmart inside Fortnite Creative. The goal was to build a product concept vision to communicate the core business opportunities and user experiences of this new world.
This was the first step of Walmart’s vision to enter the metaverse and build possibilities for the future of e-commerce.
What I did
- Led a team of 4 designers (UX/UI, concept art, and 3D design)
- Worked closely with the client to map the product strategy, brand drivers, and business opportunities
- Explored many ideas for experiences in work sessions and rough sketches
- Led and created the final concept art scenes that showcased the experience design
- Led the UX/UI design of purchase moments in the experience
Outcomes
We delivered a full product concept vision that was key to helping the Walmart / Store No. 8 team test their hypothesis and align internally on the opportunities to build this new virtual world. Our work was the first step in the development phase that resulted in the launch of Walmart Land on Roblox in September 2022.
Within the first two weeks of launch, Walmart Land was featured in over 500 pieces of press and saw 4.9 million visitors.
