Case study

Walmart Virtual World

Envisioning future shopping experiences in a new virtual world

Digital Design, Game Design
2022

My role

Product strategy 
Experience design
Concept art/design
UX/UI

Overview

Store No. 8, the incubation arm inside Walmart, wanted to explore opportunities to build new shopping experiences inside game platforms such as Fortnite and Roblox. 

Manyone was hired to help imagine and conceptualize a new virtual world for Walmart inside Fortnite Creative. The goal was to build a product concept vision to communicate the core business opportunities and user experiences of this new world. 

This was the first step of Walmart’s vision to enter the metaverse and build possibilities for the future of e-commerce.

What I did

  • Led a team of 4 designers (UX/UI, concept art, and 3D design)
  • Worked closely with the client to map the product strategy, brand drivers, and business opportunities
  • Explored many ideas for experiences in work sessions and rough sketches
  • Led and created the final concept art scenes that showcased the experience design
  • Led the UX/UI design of purchase moments in the experience
Walmart_Strategy
Walmart_Sketch1-min
Walmart_Sketch2-min
wal-fort-island-sports-1-min
Walmart_Callouts-min
wal-fort-island-fashion-2-min
wal-fort-island-fashion-1-min
wal-fort-island-entertainment-2-min
wal-fort-island-entertainment-1-min
Walmart_Laptop-min
Walmart_All-min
Walmart_UI_Mockup

Outcomes

We delivered a full product concept vision that was key to helping the Walmart / Store No. 8 team test their hypothesis and align internally on the opportunities to build this new virtual world. Our work was the first step in the development phase that resulted in the launch of Walmart Land on Roblox in September 2022.

Within the first two weeks of launch, Walmart Land was featured in over 500 pieces of press and saw 4.9 million visitors.

Check it out on Walmart and Roblox websites.

WalmartLand-min

Get in touch

danilo.msaito@gmail.com