In 2017, I went to New York for the first time to work together with our Questtono Manyone team in Brooklyn with the task to design a new innovative speaker for LG Electronics. Our research team conducted two fieldworks both in Brazil and in the US to understand how people listen to music and what are the important aspects to be taken into consideration when using portable speakers.
With these findings, we came up with a product strategy to attend both markets. We conducted a co-creation session with the client and then dived deep into an intense ideation process to come up with the final solution.
After weeks of ideation, the final result is an innovative and award-winning portable speaker, which was manufactured and sold across the globe.
We created what we called X-Grip frame that surrounds the product, giving an iconic shape while protecting and creating handles so users can carry it wherever they want. Colorful LEDs can be turned on to create a party atmosphere and show off their music taste.
As the Red Dot Award states:
"A remarkable feature of this speaker series is the X-Grip frame surrounding the respective speaker body and merging into a practical carrying handle. The illumination on the front side visualises the sound and fills the room with atmospheric glow or party lighting. Sound is produced by six speakers, which, thanks to digital technology, deliver a balanced audio spectrum. As the speakers are aptX compatible, they are capable of reproducing 24-bit music via Bluetooth almost loss-free.
The striking design of the speaker series pleases with its robust appearance and multifunctional carrying handles that also serve as a stand."