Case study

Magic Leap

Designing human-centric spatial experiences

Extended Reality

UX strategy 
Experience design
Future vision
Concept design
Product guidelines


For over 5+ years, I've been fortunate to work closely with Magic Leap and immerse myself in this new computing revolution that is changing how we interact with every aspect of our digital life, from entertainment and gaming to manufacturing and healthcare. 

I've worked collaboratively with multiple teams, including product, design, brand, engineering, and multiple business units, leading projects to explore the potential of extended reality in empowering individuals and organizations and creating human-centric future experiences that enhance our capacity to connect, imagine, and create.

What I did

  • Explored and designed over 100+ use cases and future vision scenarios that demonstrate the transformative potential of extended reality across various sectors, from consumer to enterprise
  • Created product visions of new applications for the Magic Leap platform 
  • Designed UX/UI concepts for new immersive experiences 
  • Built the initial internal Magic Leap Product Guidelines that effectively communicate the fundamental capabilities and features of the product and platform
  • Strategized and envisioned key scenarios for spatial experiences, considering the near-term, mid-term, and long-term future
  • Collaborated closely with the internal brand team to envision strategic experiences that effectively communicate Magic Leap's value proposition in marketing materials
  • Helped communicate to both internal and external audiences about the concept of the metaverse, facilitating clear understanding and comprehension through strategic visualizations

Exploring future vision scenarios and human-centered experiences for spatial computing

The possibilities are endless for how spatial computing can transform the way we interact with digital experiences, allowing the virtual and physical worlds to become seamlessly integrated.

My role has been to lead our design team to explore future vision scenarios across different industries, including manufacturing, entertainment, mobility, healthcare, gaming, shopping, construction, and more. By prototyping ideas and creating new concept experiences, our team explored over 100+ human-centered use cases and strategic scenarios showcasing how spatial computing can amplify human potential. 

These explorations played a critical role in guiding various stakeholders within Magic Leap, helping them prioritize the development of features and capabilities for Magic Leap 2 and demonstrate to investors and clients the potential and evolution of this groundbreaking technology in the near, mid, and long-term future.


Designing spatial interfaces that amplify human potential

As we are no longer trapped in 2D screens, spatial interfaces can be contextually aware of our environment and persistently integrated into the physical world, making them smarter and more relevant to our needs. By interacting with three-dimensional elements, the immersion and sense of presence with virtual content are elevated, opening up possibilities to create experiences that extend human capabilities. 

I helped craft spatial user experiences and interfaces for several product vision concepts, working with internal teams at Magic Leap teams as well as partnering with third-party companies to showcase potential experiences and applications for the Magic Leap platform. 


Communicating the concept of the metaverse

Part of my role has involved helping communicate the concept of the metaverse (also referred to as the "magicverse" in the early Magic Leap days or also the "AR cloud") to both internal and external audiences. Understanding the metaverse is crucial as it represents a complex yet pivotal concept in this transformative era of computing.

I've created various visualizations, 3D models, and renderings that helped communicate what it is, how it operates, and highlight its key attributes.


Building a Product Guidelines

One of my current engagements with Magic Leap is to build its first Product Guidelines, where we are focused on building clear documentation that effectively communicates to internal audiences the key features, capabilities, and systems that are part of Magic Leap's product and platform.

This project is critical to bringing alignment to Magic Leap's internal teams and stakeholders, helping them to have a better understanding of the product and platform, what the differentiators are compared to competitors, and bringing clarity to what they should be focusing on developing in the near, mid, and long-term future.


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